From November 4 to 6, 2015, Hall E1 of the Shanghai New International Expo Centre was bustling with visitors and industry professionals as the second Shanghai International Building Industrialization Exhibition (BIC 2015) was held with great success. With the theme "Building Data, Information Flow, Automation," the expo covered 9,000 square metres and brought together over 80 renowned enterprises from Germany, Italy, Austria, Switzerland, the United States, Japan, and other countries. As an annual flagship event in the field of building industrialization, BIC 2015 showcased the full‑chain innovations in architectural design, factory manufacturing, on‑site construction, and prefabricated steel‑structure systems, offering an international and diversified platform for product display and technical exchange.

Among the many exhibitors, Jiangsu Tercel Logistics Equipment Co., Ltd. (TERCEL) made a striking impression with its container‑based building modules, becoming one of the highlights of the expo. The participation was a key outcome of the strategic partnership between the China Free Trade Chamber of Commerce Alliance and the world‑leading container manufacturer Jiangsu Hailu Group, together with its wholly‑owned subsidiary Jiangsu Tercel Logistics Equipment Co., Ltd. This tripartite alliance actively responded to the call of the State Council's Opinions on Further Strengthening Urban Planning, Construction and Management – which advocates "developing new construction methods" – and aligned with the 13th Five‑Year Plan's requirements and initiatives for green building and innovative environmental protection. The collaboration aimed to vigorously promote prefabricated construction, support national efforts to advance low‑carbon and sustainable architecture, and help traditional manufacturing sectors such as container and steel production achieve a successful transformation.

At the expo, TERCEL prominently showcased its "Jijiong" series of modular container building systems. This series seamlessly integrates prefabricated interior finishing with green building concepts, focusing on three main product lines: hotel guestrooms, innovative dining spaces, and creative commercial offices. With its standardized and modular hardware, combined with R&D capabilities that rival international best practices, the "Jijiong" series attracted immediate and widespread attention – within just half a day of the opening, the exhibition area had received over a thousand visitors from around the world.

The extraordinary interest in TERCEL's container modules stems from their distinct advantages and deep technical expertise. As a vibrant subset of modular construction, container architecture embodies a unique blend of global and local, temporary and permanent, finite and infinite qualities. It is simultaneously the product of highly precise, complex engineering and a wellspring of creative freedom. Jiangsu Hailu Group, renowned as one of the world's premier ship‑equipping enterprises, produces containers and prefabricated modules originally engineered for luxury cruise liners and military applications – excelling in fire resistance, moisture protection, sound insulation, shock absorption, thermal insulation, comfort, and environmental performance. These products not only satisfy a wide range of construction needs but also perform reliably under challenging terrain or harsh environmental conditions.

From a broader perspective, TERCEL's debut at the expo carries significant implications for the industry. At a time when low‑carbon efficiency, energy conservation, contemporary style, and safety have become the watchwords of the construction sector, the concept of "integrated housing" is quietly capturing public attention. Compared with conventional building methods, integrated or prefabricated systems – powered by industrial technology and boundless creativity – offer users a built environment that is not only low‑carbon and highly efficient but also comfortable and adaptable. TERCEL is an active driver of this movement, helping to promote low‑carbon, sustainable architecture nationwide and assisting traditional industries like container manufacturing and steel production in their transition toward a greener future, where innovative integrated buildings and versatile container structures create a more beautiful world.

As a wholly‑owned subsidiary of Jiangsu Hailu Group, Jiangsu Tercel Logistics Equipment Co., Ltd. (TERCEL) is dedicated to being your trusted partner in delivering comprehensive modular building solutions. Founded in 2012 and located in the Hongqiao Industrial Park of Taixing, Jiangsu Province, the company has a registered capital of RMB 130 million, occupies over 250 mu (approx. 16.7 hectares) of land, and boasts a built‑up area exceeding 70,000 m². It is recognized as a Jiangsu Provincial Demonstration Base for Construction Industrialization and a National R&D Base for Prefabricated Steel‑Structure Buildings under the National Housing Industry Alliance. The company specializes in the R&D and manufacturing of a diverse range of specialty containers, offshore modules, and steel‑structure integrated systems for new energy and new infrastructure applications. TERCEL has obtained factory approvals from major classification societies including CCS, DNV·GL, BV, and LR, and holds over 40 national patents (including 9 invention patents). It has also been honored as a Jiangsu Provincial "Specialized, Refined, Distinctive, and Innovative" Little Giant Enterprise, a Jiangsu Provincial Enterprise Technology Center, and has received numerous other accolades.

TERCEL's remarkable presence at the 2015 Shanghai International Building Industrialization Exhibition not only demonstrated Chinese enterprises' technological strength and innovative capabilities in the field of container modular construction but also underscored the firm determination of traditional manufacturing industries to transform and upgrade under the green development strategy outlined in the 13th Five‑Year Plan. Looking ahead, TERCEL will continue to uphold its core philosophy of "market‑oriented innovation and customer‑centric craftsmanship," striving to deliver products and services of higher quality, greater technological sophistication, and enhanced environmental sustainability. With a pragmatic, open, and excellence‑driven approach, the company is fully committed to supporting the green, high‑quality transformation of social industries – and to writing a brilliant new chapter in its journey toward global recognition.